In our digital marketing class, we developed a comprehensive Marketing Automation Plan (MAPS) for the functional soda company Poppi as they introduced a new flavor. Our strategy centered around deploying Google Ads, utilizing both search and display networks with advanced targeting techniques like vertical targeting to reach specific consumer segments interested in healthy lifestyle products. We integrated sophisticated email marketing campaigns featuring retargeting strategies to re-engage potential customers, personalizing communications based on user interactions to increase conversion rates. Alongside, we executed a robust social media advertising campaign across platforms such as Facebook, Instagram, and Twitter, using engaging visuals and compelling copy to generate buzz and enhance visibility. Each element of the campaign was meticulously planned to ensure cohesion and maximize impact, with detailed analytics tracking conversions, engagement, and ROI to continuously refine our approach. This project not only demonstrated our ability to effectively use digital marketing tools but also highlighted our strategic thinking in promoting Poppi’s new product, driving consumer interest and sales through targeted advertising and personalized communication.

* Creative design mockups and or campaign documents are available upon request.