This case study documents an ongoing project where I have been hired as the Marketing Director for the Foundation and collaborating closely with the Executive Director of the Bob Feller Act of Valor Award Foundation under the guidance and oversight of the board to enact vital communications strategies. As we navigate through the strategic implementation phase, our focus remains steadfast on adapting and optimizing our approaches to meet the defined objectives effectively. This dynamic process allows for real-time adjustments and enhancements based on data analysis.

As the project progresses, I am committed to providing regular updates to this case study, detailing the impacts and outcomes of our team's efforts. These updates will not only reflect the quantitative results but also highlight qualitative insights that demonstrate the depth of our engagement and the strategic value we are adding to the Foundation. Through this detailed and transparent reporting, stakeholders and interested parties will be able to see the direct correlation between our strategic initiatives and the advancements toward the Foundation's goals.

Client Overview

The Bob Feller Act of Valor Award Foundation is dedicated to supporting the military and veteran community and recognizes the need to enhance its outreach and engagement to drive donations and support. Despite the critical nature of its mission, the Foundation's online presence was ambiguous, hindering potential support and engagement.

Objectives

The primary objectives outlined for the communication plan are to:

1. Increase engagement on social media platforms by 10% within six months.

2. Decrease the average age of engagement to connect with younger demographics within the same timeframe.

3. Boost media coverage by 20% to enhance visibility and awareness of the Foundation’s efforts.

Strategies and Execution Social Media Revitalization

• A multi-channel social media strategy was implemented, focusing on creating valuable content tailored to the interests of the Foundation’s audience.

• A content calendar was developed to schedule educational, inspiring, and entertaining posts, including reels, TikTok videos, and infographics.

• Community engagement was prioritized by enhancing two-way communication and hosting interactive live streams.

Youth Engagement

• Target market analysis identified preferred platforms and content types for younger audiences.

• Partnerships were formed with youth organizations and influential figures to expand reach and relevance among younger demographics.

Media Relations Enhancement

• A comprehensive media relations strategy was crafted to build relationships with relevant journalists and media outlets.

• Media events and press conferences were organized to announce new initiatives and provide exclusive access to Foundation events.

Conclusion The communication plan for the Bob Feller Act of Valor Award Foundation highlights the power of strategic digital engagement and media relations in expanding nonprofit reach and impact. This case study exemplifies how targeted strategies and meticulous execution can substantially improve public engagement and support for a noble cause.

*Any creative designs and or the communication plan document is available upon request.